"Why do social networks matter?". It’s a common question I hear from a lot of my parent’s generation (not that they are the only ones, it's just the ones I have been getting the question from). It’s often in a condescending tone, and with a remark about wasting time. The most common phrasing of the sentence normally goes a little like this: “What are ya doin on that facebook thing, can’t ya go outside and do something like” (we’re from Cork, the ‘like’ is necessary in every second sentence…like).
I understand where they are coming from. I, compared to a lot of others of my generation (sorry about Bieber and One Direction by the way), spend very little time on facebook. I actually dislike it if I am honest. It’s now cluttered with adverts and I don’t even see half the posts my friends put up. And don't get me started on those bloody game invites. Twitter on the other hand is another story for another day. My addiction to Twitter is exactly that – an addiction. It's a much nicer experience.
But why is being on Facebook important (besides the fact it is the biggest social network in the world)? Why is being on any social network important? For a lot of people it’s not important, but it is getting there. Most people don’t even realise how important it is getting, while they’re using it. How many times have you ‘registered’ for a website by using social sign-in? Yeah, quite a number of you. Why? Because we’re lazy. There’s no shame in it. We all are. If you say you're not, you're lying. And I don't mean lazy in the sense that we all sit around on the couch, eating a certain orange traingular shaped snack - I for one am pretty active. I mean lazy in the sense we don't want to be filling out line after line of registration forms with the same stupid information over and over again. You know the ones; what's your mothers maiden name, who is your favourite person from history, what is the name of your goldfishes third cousins nephews grandmothers imaginary friend? It's just a pain.
I absolutely hate having to register for a new website. If I want to buy something, leave a comment or sometimes even view content, I am constantly being probed to register. With good reason, because as soon as a website has your email address they can try and sell to you again. More often than not if I am greeted with another registration page it will trigger the “fuck that” switch in my head. I will then go somewhere else.
It’s just not worth it.
However if a website uses social sign-in I can register and login with one click. This appeals to the fat kid inside me as you gain all the benefits for as little work as possible. I already have this information on facebook - why not use it to speed things up? And for those of you worried that the website will see all your information, they can't - only facebook can..and the NSA.
But social is becoming even more important now that we can use it with ecommerce. This is amazing for online business. We can now use software to benefit both the customer and merchant when it comes to online fraud. I’ve been rejected once before by a manual review, apparently I look dodgy – must be the beard. However I never went back to that site again and they lost out on €50 from me. Not only that, but they had to pay an employee to look at that transaction. It cost them money for me to be rejected. How is that productive?
I don’t blame them as they have to protect themselves. But using Trustev, I can now be guaranteed to not be rejected. Using my facebook profile to login, it can see I am real by all the data I have put into my profile over the years and the merchant can be sure I am a real person and not a fraudster out to commit online fraud. All in all making the payment process safer and quicker for everyone.
Online fraud is becoming a huge problem; we’re here to fix it.
By the way, we've been nominated in the IIA Dot IE Net Visionary Awards. You can read more about the awards and our nomination here - http://bit.ly/14L5fcz